World Feed – Graphics Packages

Pictures & Examples to follow.


  • Following the takeover of FOM by Liberty Media at the end of the 2016 season, a new black-on-red graphics package was introduced to FOM’s various feeds for the 2018 season, developed in part with Wieden+Kennedy.


  • For the 2015 season, up until the end of the 2018 season, FOM’s feeds switched to a new, “flatter”, no longer slanted, grey/sliver-hued graphics set, featuring more transparency.


  • For the 2010 season, up until the end of the 2014 season, FOM’s feeds switched to a new, slanted black graphics set, using the DIN font, albeit with a similar overall layout to the previous set.


  • For the 2009 season, the previous graphics set was given a bevelled, glossy pseudo-3D look.


  • From the 2004 season, up until the end of the 2008 season, the World Feed switched to a grey, white and red graphics set, developed by design agency DixonBaxi.
  • Notably, the lap counter was initially white text on a grey background, and in the top-right of the screen, before switching to the more familiar grey-text on a white background, in the centre of the screen, a couple of races into the 2004 season.

1999-2002 (F1 Digital+ only)

  • From the 1999 season, up until the closure of the service at the end of the 2002 season, F1 Digital+’s feeds switched to a bespoke blue and yellow graphics set.
  • These graphics were also used for the FOM-produced UK-exclusive additions to the F1Digital+ coverage for the 2002 season.


  • Starting from the 1994 season and continuing to the end of the 2003 season, the analogue, local-broadcaster produced World Feed now used a standard yellow-on-black graphics package at every race, designed especially for F1.


  • At certain races during the 1991 season, gradually progressing to all races in the 1993 season, the World Feed (at the time produced by local host broadcasters) began to use a common graphics package.
  • This appears to have been based on an EBU-produced package that was also used at various other sporting events (e.g. athletics tournaments) of the same era.